The statistics are in, and it seems that Apple have done it again. Within the first three days of the iPhone 6s going on sale they managed to shift more than 13 million of their new handset.

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Considering that the release of the iPhone 7 is rumoured to be on the horizon (expected 2016 release), selling 13 million handsets of a phone with a premier shelf life of 12 months, is nothing short of spectacular.

Although it might seem that the success of the handset was a foregone conclusion, prior to the release, it certainly wasn’t the case.

Samsung, HTC and Google, are all circling the consumer market, lying in wait for the first element of complacency from Tim Cook and the Apple team but on recent evidence, the popularity of the Californian based company is as strong as ever. Possibly even stronger.

Apple CEO Tim Cook said about the new 6s, “the only thing that’s changed is everything”.

Although Cook, at risk of blowing his own trumpet, does have reason to be proud of the new handset, especially after being delivered the news of the record breaking sales.

It seems like a lifetime ago following the passing of the enigmatic Steve Jobs, and the ascension of his protege’ Tim Cook, that many industry critics were prophesying the fall of Apple as the technology leader.

The fall of Apple? Seems a much taller tale, a much farther away concept than ever before.

But what about the actual handset itself? It seems Apple listened to their consumer market last year and have strengthened the outer casing. Avoiding any repeat incidents of customers £700 piece of technological pride and joy bending whilst in the back pockets of their trousers. (Commonly known as “Bendgate.)

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Standby time has improved, however online browsing still tears the soul out of your battery life. If you browse using your phone consistently during the day without the ability to recharge, expect a lot of trauma and battery rationing.

iPhone 5 users will notice a huge difference to their handset, although 20g heavier, the 6s has an upgraded processor, running apps more efficiently, (again be weary of battery usage.)

A brand new feature that Apple have been raving about is the iPhone 3D Touch, which is a pressure sensor allowing you to bring up separate menus for apps saving you time. It also provides a snapshot of any website links friends might link you in. Although not fully developed for all apps, it shows a lot of potential for the future.

The camera has been upgraded as well, with the 6S camera now boasting a 12 megapixel, although still seriously lacking behind, Google Nexus (13MP), HTC(20MP), Sony Xperia(20.7MP) and even the Lumia which packs a 20 megapixel camera.

A couple new features introduced by Apple could be deemed a luxury on account of the depth of memory they take up after repeated use. 4K video and Live Photos. Both are best avoiding for multiple use for anybody purchasing the iPhone 6s with 16GB memory.

In general, a few impressive upgrades compared to the iPhone 6 but probably not enough to fork out £600 plus, or sign your life away to a 24 month contract. Although if you must really have the new iPhone or are due an upgrade, you will not fail to be impressed.

Remember though, fellow geeks, if you’re out to buy the iPhone 6s, splash out that little bit more for increased iPhone memory, you will need it.

Tim Cook said about his pleasure at the positive feedback for the iPhone 6s.

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Cook, Apple’s chief executive.

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“Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”