CBS To Turn Candy Crush Into A Game Show. Yes. A Game Show.
In what is most definitely either an early sign of the apocalypse or the best Wednesday ever, US TV network CBS have announced that they are planning on turning the mobile gaming behemoth that is Candy Crush into a game show. Yes, a game show. A live game show. With contestants. Prizes. Huge interactive game boards. We can´t decide whether to weep for humanity or for joy.
CBS are playing their cards pretty close to their chests on this one by not releasing specifics about the planned game show. All we know is that two teams of contestants will compete over the course of an hour, using nothing but their intelligence and physical agility to progress on “enormous, interactive game boards featuring next generation technology.” We´re just as baffled as you are.
As simultaneously confusing and fantastic news is, this is also a notable licensing opportunity for Candy Crush maker King. The Activision-owned games development company has seen declining revenues from both the original Candy Crush Saga and it´s sequels; Candy Crush Jelly and Soda Sagas respectively. In the hope of resurrecting the brand that has more or less been left behind within the mobile gaming environment by people who have actual work to do, this could prove to be a big deal. Put it this way, it´s either going to be unmissable car crash telly or genuinely good viewing (we don´t mind which, we´ll be watching regardless).
According to the official statement published by CBS, Lionsgate and King will work together with the network to develop the format; whilst bringing on the talents of Matt Kunitz to create and executive produce the new show. The statement went on to announce that CBS Television Distribution will distribute it across the pond and Lionsgate will make sure that everyone outside the US is tuning in.
“We are huge fans of Candy Crush and, like so many others, we know the ‘rush’ of advancing to the next level of the game,” said Glenn Geller, President, CBS Entertainment, said in a statement. “We’re excited to work with Lionsgate and King to adapt one of the world’s most popular and entertaining game franchises for television and make it available to its massive, passionate fan base who can watch and play along at home.”
Kunitz says that Candy Crush lends itself to the kind of “larger-than-life, physical game shows” that he loves to produce, and says he envisions the game having a lot of action and visuals in the game’s “Candy Crush Arena.”