The cultural phenomenon of ´Netflix & Chill´ was fun, but ´Netflix & Drugs´ sounds mental.

In a recent interview with WSJD Live, Netflix CEO Reed Hastings discussed how online video streaming has achieved such meteoric success, permeating all levels of the modern zeitgeist; as well as highlighting how he plans to ensure that Netflix maintains its current momentum.

As far as the future of streaming is concerned, Hastings noted that films & telly will most likely become the ¨opera and the novel¨ in cultural terms – elaborating that there is a high chance that, in 50+ years, they will be marginalised by new and improved ¨entertainment substitutes¨ making their way into mainstream entertainment culture. Among the possibilities suggested, which included virtual reality and gaming, Hastings posited that these new substitutes could fall within the sphere of pharmacology. Yup, entertainment drugs could be a thing.

Screenshot from Twitter of WSJD Live tweet quoting Netflix CEO Reed Hastings

As Hastings jokingly explained: ¨In twenty or fifty years, taking a personalized blue pill, you just hallucinate in an entertaining way, and then a white pill brings you back to normality is perfectly viable.¨ However, he went on to warn that we could be in ¨real trouble¨ should this elaborate premonition be realised in the future.

As Netflix started out as a DVD-by-mail service, its foray into online streaming and the success it has achieved through this business model has made it a serious force to be reckoned with. The online streaming giant has pledged to invest over $1 billion for original programming this year, hoping that half of its streaming options are Netflix Originals by 2017.