Following on from our Guide to Tinder Anthems article, the omnipresent dating app now allows you to pay to make sure that people see your profile. Ah, the sweet smell of desperate self-promotion.

First trialled in Australia, Tinder’s ‘Boost’ function has now made its way to UK smartphones; allowing you to pay to make sure that your profile appears at/near the top of the pile to potential matches in our area. The theory behind this is that it shows you to more potential matches, thus increasing your chances of being matched with and living happily ever after. Is this all getting a bit ‘dodgy browser advert banner’, or is it just us?

Tinder assesses your profile based on a secret ‘desirability score’ system, using an algorithm to base your score on your location as well as scores of those in your area. Allowing you to effectively ‘skip the queue’, Tinder will still match you with suitable people but just ensures you don’t get lost in the throng of singletons vying for the attention of your dream date. In a blog post discussing the new feature, Tinder said: “You’ve got people to meet and places to be. Still, sometimes there just aren’t enough hours in the day and what you need is a boost in the right direction. Tinder Boost gives you exactly that: a way to be one of the top profiles in your area for 30 minutes. Increase your chances for a match—you can get up to 10x more profile views while boosting.”

Users of Tinder Plus (we won’t even START on that one), get a free Boost for a week. Tinder Plus charges are based on your age bracket; £3.99 if you’re under 38 and £14.99 if you’re above that – wee bit of a price disparity but whatever. Tinder Plus also comes with Rewind, to go back to your last swipe, and Passport which allows you to change your location if there isn’t anyone suitable nearby.

Now, we’re trying REALLY hard not to view Tinder’s new Boost feature as the latest in a long line of ways that you can brazenly promote yourself to people you’ll ‘meet up’ with once and never speak to again; but if that’s what floats yer boat! Could be especially useful when you live in an area full to bursting with people way out of your league and you need some attention. Also potentially handy when you spy a potential match reading some Hemingway broodily over a flat white & can’t muster the confidence to, dare we say it, actually go up to someone and generate a conversation out of genuine interest.